To protect the historic value of the Niq James brand I applied the same eurostyle font and colouring to the new Headspace logotype. Accompanying the logotype is the new tag line ‘beautiful hair needs and expert”. Warm neutral tones were added to the brands existing colour scheme. Elegant curling scrolls are used as a backdrop to a series of avant-garde hair images supplied by Wella. These images are used consistently throughout the Headspace collateral.
A new responsive website means Headspace is meeting the needs of the growing number of smart phone and tablet users.
Headspace were asked to enter the 2011 HITO Industry Awards and I was tasked with designing the application document. Being a highly creative industry the document would need to be innovative and professional to stand out amongst the other applications. With a free reign but short deadline I worked together with the Headspace stylists and a local printer VERVE. My role included collating information, editing, photography, design and page layout, paper selection and binding. The application was submitted on time and was successful with Headspace awarded first place winning the HITO Training Salon of the Year 2011.
Headspace is a long established, contemporary, training salon offering a full range of professional hair services within a stylish and sophisticated environment.
Prior to the February 2011 earthquake, the salon was located in the heart of Christchurch’s fashion district at 112 Hereford Street. Suddenly displaced, without essential equipment and facing the resignation of staff members Niq moved to a temporary location and began to plan a new salon. To re-open he required a new space and a new name, Headspace was the result. Niq James opened his new training salon on St Asaph Street in early 2012.
The Christchurch earthquakes had a huge impact on Niq’s business. It highlighted the importance of protecting the salon’s client base. Previously named Niq James Hairdressing, Headspace would have to be recognisable as being the same salon to limit any confusion.
The Headspace salon has an industrial interior with concrete block walls and an open ceiling that exposes pipe work and foil air ducts. In contrast Niq has added bursts of red with soft furnishings, light shades and a rich dividing curtain - a touch of luxury in a masculine shell. It’s an environment that welcomes both men and women. This theme is carried through the salon signage, printed collateral, advertising and website.