Build Right

Build Right is a design and construction company specialising in residential new homes and renovations. Their philosophy is to offer a personalised service making the experience of building a home an easy and exciting journey for their clients. Their target market is established home owners wishing to build their dream home or to renovate their existing home.

Build Right came to me after commissioning signage for their new showroom. They were struggling with their current branding. Together we identified the key problems and I suggested solutions. Their logo design was visually unbalanced and more suited to a contract builder than to a builder of quality homes. The identity needed to say ‘quality, innovation and reliability’ and evoke a feeling of confidence and personal service. The ‘BRH’ acronym was unnecessary and of no historic value. ‘Build Right’ being a strong and positive message would became the main trading name of the company and the focus of the new logo design. The existing corporate colours would be retained.

The Build Right brand would need to stand out in a crowded residential market. While not a homes franchise, Build Right would need to sit in line with the industry leaders, David Reid, Mike Greer, Jennian, Stonewood Homes and Horncastle etc. I needed to consider the company’s presence, not only on the job but on plans, in advertising and promotional material and on a website.

The chosen logo reflects the architectural design and sustainable materials used in today’s homes, both contemporary and traditional.

Build Right were really happy with their new brand. A website and print advertising campaign are now underway.

Date:

May 2013

Client:

Build Right Homes Construction, Christchurch

Role:

Designer

Tags:

logo, print, signage, web